Sales Team Programs

Your customers’ needs, expectations and buying habits are changing. Is your sales team equipped to adapt?

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Business is Shifting…

Your customers’ needs, expectations and buying habits are changing.

With changing economic environments and even changes in technology, your ideal customers are re-thinking their buying habits, including who they choose to purchase from and what prompts them to buy.

  • Will they continue to purchase from you?
  • Will they price-shop you for a cheaper option and how can you compete?
  • Will they forego other things to prioritise you?
Kym Krey Is A Brisbane Based Coach For Sales Teams

There will be success stories in any economic climate, but these will be the sales professionals who can elevate a sales interaction from a transaction to an experience and an ongoing relationship, which means walking in the shoes of their customer and truly understanding their needs.  

Kym absolutely nailed the brief! It could not have been more in tune with our direction and message. We are thrilled, thank you.”

Tony Rigney
NAK Haircare

Your sales team must master:

  • Creating memorable experiences that build trusted emotional connections to your brand 
  • Adding value in ways that don’t require discounts
  • Elevating their approach to position themselves as knowledgeable professionals, focused entirely on their customers’ needs. 

The modern customer is more informed, digitally savvy, and demanding of personalized, seamless interactions throughout their buying journey. To meet these expectations, your sales team must update both skills and mindset to understand and anticipate customer needs. Embracing this transformation is not just a choice; it’s a strategic necessity for any sales team looking to thrive in the era of heightened customer expectations.

Sales Team Coaching With Kym Krey Clickable Image

Is your sales team equipped to adapt to these changing needs and build long-term profitable partnerships, without resorting to price wars and discounting? 

In B2B environments, today’s customer is searching for so much more than a mere transaction; they’re looking for a credible product partner to guide and support them through the myriad of business challenges. 

They want someone:

  • Savvy/Knowledgeable enough to truly understand the complexities of modern business (so they feel ‘safe’ with you and can trust, respect and be guided by you)
  • Supportive enough to listen, address their challenges and provide real, multi-pronged solutions (not just discounts or FOC stock). We must demonstrate how we can help them increase client spend, improve client retention, and put more precious dollars in their bank.
  • Authoritative and capable enough to drive them, keep them on track to your growth plan, move them through challenges and stick with them to grow their business.

Can your sales team clearly articulate why your customers should continue to choose YOU over the many other available options (even cheaper options)?

  • Why are YOU the perfect product partner for them?
  • Why is your PRODUCT the ideal solution for them?
  • Why is NOW the right time to act?

Contact Kym to discuss how we can upskill your sales team

to become the dominating brand of choice in your market.