WORKSHOPS AND SPEAKING TOPICS
TOPICS FOR THE HAIR AND BEAUTY INDUSTRIES
STOP THE LEAKS!
Topics For Business Owners, Managers and 2ICs
I’ll show you where your precious, hard-earned profit is slipping right through your fingers and what you can do to stop the leaks and keep that cash in your own pocket!
PRICING SERVICES PROFITABLY
Your service pricing is one of the most crucial decisions you’ll ever make in your business. In fact, what and how you charge has a greater impact on your profit… or lack of it… than almost any other choice you’ll ever make… yet most salon owners either just guess, copy or undercut what their competitors are charging. Disastrous!
If your prices are not set accurately, you can be booked out every single day and still not be profitable!
Learn the factors that impact how to set your prices and master the specific framework and processes needed to ensure you get this right!
HOW DO I GET MY STAFF TO PERFORM?
Are you completely frustrated that your staff never hit their targets?
Have you spent hours training them, even offering great incentives, but nothing seems to work?
There are very clear reasons why your staff are underperforming, and it rarely has anything to do with their ability or intelligence.
With the right leadership processes, you can get the very best results from the people you lead but it won’t happen automatically. It will take a consistent process of sharing your vision, setting clear expectations, managing for accountability, continu-ally coaching and dealing with issues quickly, while they’re still small.
Your staff won’t ‘just do it’ and no, it’s not ‘common sense’.
Learn how to build your high performing team what it will require from you to bring out their best
YOUR BEST YEAR YET
This is the perfect program to kickstart your business for the year ahead and can be deliv-ered in either a full or half day format.
We’ll work through a process of reviewing all essential areas of your business to identify what worked well, what didn’t and what’s holding you back, then clarify your essential areas of focus for the year ahead.
You’ll walk away with a clear plan of action and 4 x 90-day blueprints to follow to keep you on track throughout the year as you nail your goals!
THE CLIENT JOURNEY
Your Ultimate Client Service Plan for Creating an Exceptional (& profitable!) Client Experience.
THE 5 C’s OF CONSULTATION
Mastering thorough, profitable consultations
We all think we do a great consultation, but how do we measure this?
What results should a great consultation produce and what should be discussed?
Every client craves the attention of a knowledgeable professional, focused entirely on their hair needs and in fact, this is the key to both delighted clients and profitable results. But too often this step is rushed for fear of running behind, or it covers the same basic (boring!) steps, leaving your client walking out with the same frustrations and concerns that they walked in with.
Opportunity lost….
We cover the 5 essential elements that must be covered in a thorough consultation in an easy-to-follow format.
This structure helps Stylists to become the confident experts, moving beyond ‘Same Again?’ to unlimited exciting options!
RETAIL MASTERY
The Art Of Product Education
Success in retail is as simple as changing how your team think about their role as a trusted professional and removing their underlying fears.
After extensive industry research, we now understand why our clients don’t buy, even when they want the information and the specific way that they want us to deliver our recommendations, so they feel confident to purchase.
Plus, we’ll amp up your team’s understanding of common hair and scalp issues, what causes them and how to resolve each one, so they’re busting to share their tips and advice from their very next client
We’ll take your team from scaredy-cat to confident, knowledgeable profes-sionals- to the delight of your clients (and your bank account!)
MASTERING THE TELEPHONE-
That’s Your Cash Register Ringing!
Does your team view a ringing telephone as an annoying interruption to their day?
Are you investing marketing dollars to grow your business but can’t seem to convert calls into appointments?
Does it seem like every new caller just wants the lowest price?
The telephone is typically an area that we don’t manage well in our industry, resulting in missed potential customers and considerable lost income. In fact, if you’re answering the ‘How much?’ question several times a day on the phone, it’s not your marketing that needs a boost…. it’s your telephone mastery!
Fascinatingly, research has shown us that when a new caller asks, ‘How much do you charge?’, your service price isn’t actually the most important thing they want to know.
With a thorough understanding of what your potential client needs to hear in these crucial moments and a desire to really wow, you’ll move them from ‘How much?’ to ‘
When can you fit me in?’
Reset your approach and fill your appointment schedule!
MASTERING PERSONALITY STYLES
Maximizing team co-operation and harmony
Why do we find some people so easy to work with, while others drive us absolutely crazy? Sometimes, what we perceive as conflict, rudeness or un-willingness is merely a difference of natural communication styles.
With the right knowledge and a little humor, harmony is restored, culture strengthened and potential conflict reduced.
We learn 4 dominant personality types and what drives each one, plus how to communicate smoothly with each to ensure they feel accepted and un-derstood and how to bring out their absolute best!
With this knowledge, you can learn how to work happily with almost anyone!
Hilarious and enlightening!
WHAT'S ALL THE FUSS ABOUT TARGETS?
Budgets and targets have long been a source of tension between managers and staff. Managers feel like they have to constantly push their staff to get performance and staff feel pressured to constantly make money.
It’s easy to see why conflict ensues, however this is mostly caused by misunderstanding. Of course, most employees have no experience of the costs involved in operating a business or employing staff which leaves them thinking that it’s all about the money– and that will never inspire their best efforts!
In this session, we explain where the money goes, how targets are calculated, how incentives are set and what it costs to operate the business and keep the lights on. But it’s never all about the money!
Yes, we measure our results through numbers, but these are just the scoreboard, indicating where we are delighting our clients and where we are missing the mark. When we align KPIs with our core values, our team are inspired to deliver the very best service and see that reflected in their own results and rewards.